There are over 85 billion pages on the web.
Once upon a time, good content was enough to ensure exposure to your site, that, however, is not the case nowadays.
What’s the point of composing the most amazing piece of writing if nobody’s ever going to know about it? Don’t get me wrong here, content will always be important, but if nobody knows about your masterpiece, then you’re better off not writing it in the first place.
This is where buzz marketing comes into play, and where Dean Hunt performs rather excellently. In case you haven’t heard of Dean, he is one of the best buzz marketers in the world. Just read the interview…
Rajaie: Tell us a bit about yourself (your name, age, and occupation etc.)
Dean: My name is Dean Hunt, I am 26, from the UK and work in Internet Marketing. I am considered a leader in buzz marketing, and one of the most influential, young bloggers on the planet.
Rajaie: Many of us have never heard of the term “Buzz Marketing”, what exactly is it?
Dean: It is basically any form of marketing that creates a lot of emotion. Often I use humor, excitement, controversy etc to do this.
Rajaie: What on earth compelled you to turn such innocent little creatures into killer bunnies?
Dean: I like the anonymity that you can get from the Internet, and I wanted to take this a step further by diverting the attention to something else. Killer bunnies seemed the right choice at the time.
Rajaie: If the Internet did not exist, what do you think you’d be doing right now?
Dean: Probably something really boring. It was the Internet that helped me realize that you don’t have to get stuck doing crappy jobs from 9 to 5. I would probably be someone’s bitch in retail or something.
Rajaie: In ten years, will Buzz Marketing still be as useful as it is today?
Dean: Buzz will be more important in the next 10 years. You see, there are already over 85 billion web pages on the net, information is no longer enough, people need to start entertaining as well as informing, that is why you see people like Gary Vaynerchuk breaking onto the scene, yet 3 years ago, nobody had heard of him. Also, this is why video is becoming so popular.
Rajaie: I noticed that your blog has no advertisements, how do you monetize the traffic it gets?
Dean: I monetize my personal brand, so I go to events, use my name to launch products etc… we have been very slow on that recently, me and my biz partner (Barry Dunlop) are launching a membership site in the coming weeks, where people can get access to all the secrets, strategies and tips that we use to get millions of visitors. Go to www.BuzzProfits.com and sign up for access.
Rajaie: What is the single best piece of advice you have ever been given?
Dean: “If you don’t value your time, nobody else will.” This is so true.
Rajaie: We all make mistakes, what do you think is the biggest mistake you have ever made? (In terms of your online business.)
Dean: Not selling enough. I appreciate that many people in this industry have the OPPOSITE problem, but we have been giving away all our best stuff for years, and it is about time we started monetizing it properly. Another big mistake I have made is trying to do everything myself, there are many areas we should outsource, you HAVE to play to your strengths in this game.
Rajaie: If you could give someone just starting out with the Internet some advice, what would it be?
Dean: Network like a rockstar. It is not who you know, but who knows you. So get out there and hustle.
Rajaie: What do you think is more important: writing for the search engines, or writing for real people?
Dean: The days of writing for search engines are long gone. Especially since the boom of online video. Write for people, get links, and you will rank in the search engines.
Rajaie: Tell us one true thing about yourself that nobody has ever heard before
Dean: At aged 20 I had a glass bottle go through my knee. I had to have rehab to learn to walk again.
Rajaie: Your blog is full of awesome posts that I have greatly enjoyed reading, any specific ones you’d like to tell us about?
Dean: There are too many to mention… But this recent post about going viral with low traffic websites was a good one I also suggest people download our free report, this spinning lady is kinda weird and this makes me laugh everytime.
Rajaie: You’ve recently been to Dubai, what are some of the other places you have traveled to? Anything you dislike about travel?
Dean: Dubai was great, I hung with all the other speakers, including Mike Filsaime and John Carlton. I have visited a lot of places across America, I think I enjoyed Los Angeles the most. The only part of travel I don’t like is the jet-lag.
Rajaie: Build it and they will come. Content is king. What is your personal stance on those two statements?
Dean: They are both wrong. You can build something great, but if nobody hears about it, they won’t visit. For example, you can create a great video, but if you don’t upload it to the net, nobody will ever see it.
As for “Content is king”. CREATIVE content is king…. content is generally boring, copied, and lame. Remember, there are 85 billion web pages on the net, you gotta stand out.
Rajaie: I’ve heard thousands of people say that social media traffic is useless. They come, they go, and they crash your blog. Oh yeah, they also don’t click any AdSense. What do you have to say about this?
Dean: In terms of directly monetizing the traffic, yes, it is pretty useless. BUT, indirectly, it is valuable. For example, some people may link to your content from their site, they may blog about you, they may submit your page to other sites like Digg. So they are valuable, just in a different way.
Rajaie: Is there you’d like to tell us about yourself that I haven’t asked yet? (We could do a series. Kidding.) 
Dean: Haha, I think that covers everything. I would like to remind people that if they do want to get huge amounts of traffic to their site, they need to sign up at www.buzzprofits.com right now. There is so much killer info in there, a lot of which I can’t believe we are even sharing publicly.
Oh, and we may be hiring in the near future. We are looking for a developer who gets stuff done, an action orientated guy or gal. If interested, email me at dean@buzzprofits.com
I would really like to thank Dean for giving me the opportunity to interview him, I hope you find this interview useful. For those interested in making money online and driving tons of free to their site, subscribing to DeanHunt.com is a must. Do it now.
